If you're running a local service business in Lafayette, your website speed might be costing you customers without you even knowing it.
The 3-Second Rule
A slow mobile page makes it harder for visitors to find your services and contact you. For a plumber or landscaper in Lafayette, speed should be checked on the devices and connections customers use.
Google Cares About Speed
Since 2021, Google has used Core Web Vitals as a ranking factor. This means:
- Slow sites rank lower in local search results
- Fast sites get more visibility when someone searches "plumber near me"
- Mobile speed matters when customers search on the go
What "Fast" Actually Means
A fast website loads in under 2 seconds and scores 90+ on Google PageSpeed Insights. Here's what that looks like:
| Metric | Poor | Good |
| Load Time | 4+ seconds | Under 2 seconds |
| PageSpeed Score | Under 50 | 90+ |
| Time to Interactive | 5+ seconds | Under 3 seconds |
How We Build Fast Sites
At Acadiana Web Design, we hand-code every site in Next.js with:
- Optimized images that load instantly
- Clean code with no bloated plugins
- Edge hosting on Vercel's global network
- Mobile-first design from the ground up
We test each site with PageSpeed Insights and address the measured bottlenecks. Results vary with page content, devices, and network conditions.
The Bottom Line
In Lafayette's competitive local market, a slow website is losing you money. Every second of delay is a customer who called someone else.
Ready to see how fast your site could be? Request a website quote and we'll audit your current site's speed.