Google reviews are the lifeblood of local service businesses in Lafayette. Here's how to get more of them.
Why Reviews Matter
For plumbers, landscapers, and contractors:
- 93% of consumers read reviews before hiring
- Businesses with 4+ stars get significantly more clicks
- Reviews directly impact your Google Maps ranking
The Simple Ask Strategy
The #1 reason businesses don't have reviews? They don't ask. Here's a simple script:
"Thanks for choosing us! If you were happy with the work, would you mind leaving us a quick Google review? It really helps other folks in [neighborhood] find us."
Make It Easy
Don't make customers search for your listing. Create a direct review link:
- Search for your business on Google
- Click "Write a review"
- Copy that URL
- Use a URL shortener (like bit.ly)
- Text or email it to customers after each job
When to Ask
Timing matters:
- Best: Right after completing a job (while they're happy)
- Good: In a follow-up text the same day
- Okay: In an invoice or thank-you email
What NOT to Do
Google's terms are clear:
- ❌ Don't offer incentives for reviews
- ❌ Don't write fake reviews
- ❌ Don't ask for only 5-star reviews
- ✅ DO ask every customer equally
Responding to Reviews
Always respond to reviews—good and bad:
Good review response:
"Thank you, [Name]! It was great working on your [project]. We appreciate you taking the time to share your experience!"
Bad review response:
"We're sorry to hear this, [Name]. We'd like to make it right—please reach out to us at [phone] so we can address your concerns."
Display Your Reviews
Once you have reviews, show them off! Your website should feature:
- Overall rating prominently displayed
- Selected review quotes
- Link to your Google profile
At Acadiana Web Design, we include a Google Reviews widget on every site we build.
The 10-5-1 Goal
For most Lafayette service businesses, aim for:
- 10+ reviews: Minimum to look established
- 5+ rating: Ideally 4.7 or higher
- 1 new review: Per week to show you're active
Request a website quote to get a website that showcases your reviews and helps you get more.